Articles

Guava articles.

Guava is at the forefront of new media developments in the UK. Keep an eye on this space for the latest press releases and industry comment from Guava.

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15. February 2012 custom reports, Google Analytics, how to, step by step, guide

Walk through in creating a custom report in Google Analytics

A walk through in creating a custom report in Google Analytics... Read more

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25. January 2012 Industry Update, SEO, PPC, Google

January Industry Update

Gary Moyle rounds up some of the most interesting Google updates and industry news for January 2012.... Read more

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16. December 2011 Google Analytics, Guava UK

Using Custom Variables in Google Analytics – why and how

Google Analytics has many metrics that can help drive insights for your website but it cannot cover every business type – there will be circumstances your website covers that cannot be catered for by the standard metrics or dimensions.... Read more

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10. October 2011 Display Advertising, Targeting, digital marketing

Up Close and Personal

Tim Cross explains how advances in ad targeting are leading to a digital utopia ... Read more

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23. September 2011 Optimising, Display Advertising, Performance Reporting

Optimisation - A Black Art

Tim Cross explains what we mean when we talk about optimising a campaign. ... Read more