Babybond® is the UK’s fi rst ISO Quality Endorsed ultrasound provider. Jan & Mike Steward founded Babybond with a vision to offer more choice and easier access to private ultrasound services for pregnant families at convenient times.
Babybond tasked Guava with providing:
• Increased numbers of appointment bookings, with an ROI target
• A campaign with national impact but also local clinic-focused advertising
Prior to starting work with Guava in 2006, Babybond had encountered limited success with their in-house Adwords advertising
campaign.
Guava adopted a highly product specifi c multi-keyword approach to Babybond’s paid search account across multiple search engines,
doing detailed keyword, competitor & market research at every step of the way.
By identifying niche forms of online advertising to target the area surrounding each clinic, Guava were also able to further refi ne the
advertising on a local level.
Through driving traffic & bookings at a very positive level of ROI, Guava have contributed to the phenomenal growth of the Babybond group, which has expanded from 13 clinics in 2006 to 25 clinics nationwide in 2009.
Working in very close partnership with the Babybond group, Guava have monitored & acted on individual keyword & product level performance, which has led to steady consistent growth in the volume of appointment bookings delivered through PPC.