As one of the price comparison industry’s leading players, Confused.com understood fully the importance of high search engine listings and the colossal affect they could have on their business.
Confused.com had a clear idea of what they wanted to achieve:
- Improve search engine rankings
- Increase traffic to Confused.com from search
- Generate enquiries
- Generate income
The Guava team used their unique Ascendex ‘site checker’ tool to identify any problems with the Confused.com website. The unique Ascendex tool can spider sites in exactly the same way as a search engine would and identifies critical SEO issues in one hit. A number of issues were detected that were hindering the sites performance and Guava worked closely with Confused.com’s team to implement the necessary changes.
Guava worked hard to ensure all Confused’s offline marketing and PR efforts were used to their maximum advantage online resulting in high quality links to the website. Guava provided Social Media training for Confused.com’s marketing and PR team in order to give staff a clear understanding of the myriad of popular social media sites and their power can be harnessed.
Armed with this knowledge, the Confused.com team have tailor-made their press releases and media announcements to suit both offline and online distribution, making them attractive to users of social media websites.
Confused.com’s SEO campaign continues into 2009 and the results of the early stages of Guava’s strategy, focusing on the keyphrase ‘car insurance’, speak volumes. Confused.com currently fluctuates between position one and two in Google’s organic listings for “car insurance” and this in-turn has resulted in a tremendous increase in traffic to the website through search.