Guava was approached by bagga Menswear to increase their online traffic volumes and sales generated through their men’s designer clothing site.
bagga wanted to:
- Maximum coverage across the search engines for both natural and paid listings
- Drive targeted sales to the site at low CPA’s (Cost Per Acquisition)
- Maintain the quality of the brand and products sold in all marketing messages
To improve bagga Menswear’s organic listings, Guava’s dedicated SEO team reviewed the site, providing recommendations with regards to key phrases, site layout and structure, as well as meta 7data policies and technology used.
Through a strategically, targeted PPC campaign, Guava were able to focus on core brands and clothing items to bring CPAs down to a monthly average of less than £5, while month-on-month, increasing the ROAS (Return on Advertising Spend).
A comprehensive linking strategy was also implemented to ensure good quality links were directed into the bagga Menswear site, thus increasing its visibility online as a whole, as well as aiding it to achieve better listings within the search engines.
To achieve high sale volumes at low CPAs, PPC was used to enable key marketing messages to be distributed very quickly.
Taking advantage of seasonal pushes and any online promotions which can be reflected in ad copy and key phrases used in the campaign. For bagga Menswear this resulted in a massive increase in ROAS (over £25 return for every £1 spent) and halved the average CPA.
“Since engaging Guava for both SEO and PPC management, we have seen a dramatic increase in site visitors, and sales turnover, whilst also experiencing a steady, healthy decline in the cost per acquisition. Furthermore, handing the PPC management to a professional dedicated team has allowed us to free up resources to concentrate on what we do best - sourcing products, maintaining our site and providing a high level of customer service. We haven't looked back, and foresee a long-lasting partnership with Guava.”
Dave Lomax, Director bagga Menswear