Atlantic Global Plc is a leading provider of Timesheet and Project Planning software. Customers such as Barclays, NEC, and Virgin Mobile use their software to deliver greater visibility and accountability in key operational processes and to manage projects, programmes and workforce productivity better. Atlantic needed:
- Major search engines to index the Atlantic Global website
- An increase in the cross search engine coverage for the ‘Timesheet’ section of their website
In order to increase Atlantic Global’s search engine coverage, we delivered a holistic optimisation campaign, which covered template optimisation, content development and a link management programme.
We researched users’ search term habits using our own unique proprietary tools, ensuring that ‘real world’ search engine behaviour is now reflected in Atlantic Global’s website content. Following our guidelines, new web pages created are now indexed quickly, enabling them to rank well and to contribute positively.
Finally we delivered strategic linking management, deploying in-house tools to identify suitable partner sites before utilising our team’s skill for devising concepts to encourage these websites to carry links to Atlantic Global.
We achieved all of the above using our enterprise optimisation suite, with our skilled search engine optimisation specialists working hand in hand with Atlantic Global’s developers.
Atlantic Global’s website now has Page 1 Google listings for ‘timesheet’ searches with a 375% increase in targeted traffic for this key phrase alone.
"The central pillar of our SEO campaign was to drive traffic and increase the volume of sales leads coming through to the website. Guava's approach to SEO mixes strategic vision with tactical judgement and their knowledge of the search engine market is second-to-none. With Guava we have found a company that has produced tangible ‘real-word’ results and has enabled us to deliver a threefold increase in lead activity."
Philip McGuin, Atlantic Global E-Marketing Manager