Just the Flight is an online travel agent and UK specialist in discount airfares, offering flights to over 15,000 destinations. Just the Flight needed:
- To increase the number of bookings originating from natural search engines
- To reduce overall website Cost-per-Acquisition (CPA)
- To provide a long-term, stable presence in search engines
Guava’s experienced SEO team examined the technical architecture of Just the Flight’s website and removed fundamental optimisation issues with their booking-driven website engine.
We then used our unique proprietary tools to understand users’ search-term habits. This ensured that the website’s content reflected ‘real world’ search engine behaviour.
Finally we designed and implemented several creative inbound linking strategies to encourage reputable travel-related websites to carry links to Just the Flight’s website.
All of the above was delivered using our optimisation suite, with our skilled SEO specialists working hand in hand with Just the Flight’s web developers.
Guava’s SEO campaign has established the Just the Flight website as one of the leading online destinations within the highly competitive flights market. Their website now has Page 1 Google listings for ‘flights to’ searches for most of their destinations and has seen a 250% growth in traffic over a 12 month period.
“Guava has been a first class partner and we have been delighted with the success that the SEO campaign has achieved. Natural search gives us a superior ROI to any other marketing activity and we look forward to continuing our relationship with Guava on a long term basis.” Simon Goddard, Just the Flight Technical Director