Following an announcement of their intent in March, digital marketing specialists Guava A/S and NetBooster Group formally completed a merger of UK operations on 1^st April 2010.

Within the transaction Guava UK Limited acquired the shares of NetBooster UK Limited from the NetBooster Group at a purchase price of €625,000. Under the agreement the joint UK business will trade under the Guava brand and management, a move that will enable the new company to increase both geographical spread and client reach.

Lucy Cokes, COO of UK Operations, said: “Guava are delighted to be further building the UK client base and making the most of future opportunities that are offered via a global network.”

Guava and NetBooster are both leading interactive agencies with strong market share and their merger will establish an international portfolio of clients incorporating well known brands such as Confused.com, Argos and The Royal Mail from Guava, and Millennium Hotels and SCA from NetBooster.

Notes to Editors:

For further information please contact
Eve Hyland | Guava | 08700 630707 | eve.hyland@guava.com | www.guava.co.uk

About Guava

Established in 1998, Guava is a fresh thinking, digital marketing agency specialising in search marketing, web development, SEO, and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK COO, Lucy Cokes with offices in Berkshire, Cornwall and London. http://www.guava.co.uk

About NetBooster

Established in 1998, NetBooster is an interactive agency specialising in online marketing. Consolidated 2009 sales were €31 million. The Group has offices in France, UK, Germany, Spain, Finland, Italy, China, Brazil and the Philippines, and employs a workforce of 233 people.

http://www.netbooster-agency.co.uk