Three months in advance of Benchmark
Report, digital agency Guava pre-empt search engine marketing trends with
selection of Radian6 social media strategy software.
The 2010 Search Engine Marketing (SEM) Benchmark
Report, published in May, reveals that 76% of
companies plan to employ social media marketing in the coming year, with
budgets set to increase by 17% compared with 2009; however 64% of companies admitted
that tracking ROI from social media was not as effective as they would like.
In February 2010, Guava had the foresight
to select Radian6 to provide not just intelligent monitoring, but the
opportunity for companies to actually capitalise on social media.
Guava Social Media expert Clemi Hardie
commented: “The Benchmark Report
illustrates that companies are increasingly aware of the complementary role
social media plays in the world of digital marketing, but are lacking the means
to quantify their involvement."
“The success of a social media campaign lies
in the ability to interpret how strategies are translating to real life returns
for brand and identity – as well as real-time analytics, Radian6 offers Guava’s
clients the tools to identify target audiences and influencers, conduct
competitor analysis, market research, establish sentiment and generate leads in
this 24/7 market place.”
The Radian6 platform is compatible with all
forms of social media, flexible - accepting new sites as they become available,
and real-time – meaning users get to see, record and react to public perception
and competitor activity as they actually happen and provides the data that is
integral to Guava’s latest social media offerings.
For further information please contact
Eve Hyland | Guava | 08700 630707 |
eve.hyland@guava.com | www.guava.co.uk
About Guava
Guava is a fresh thinking, digital marketing agency specialising in Search
Marketing, Web Development , SEO , and PPC in the UK. Part of the pan-European Guava group with
over 200 employees, the UK division is headed up by UK COO, Lucy Cokes with
offices in Berkshire, Cornwall and London. Current Guava clients include
Confused.com, Argos
and The Royal Mail.
http://www.guava.co.uk
About
UK
SEM Benchmark Report 2010
This is the fourth annual UK SEM Benchmark Report
published by Econsultancy in association with Guava. The annual report enables year-on-year
comparisons around what is happening in the fast-evolving search marketplace
from the perspective of both client-side advertisers and agencies.
Order the 2010 Report - to receive a
free copy please email uk@guava.com stating
'SEM Report 2010' with your name, company name and contact details.
About
Radian6 Technologies
Radian6 provides the social media monitoring
platform for marketing, communications and customer support professionals.
http://www.radian6.com
About
Econsultancy
Econsultancy is a digital publishing and training
group that is used by more than 200,000 internet professionals every month.
http://econsultancy.com