Guava selects Radian6 and pre-empts UK Search Engine Marketing Benchmark Report 2010

Three months in advance of Benchmark Report, digital agency Guava pre-empt search engine marketing trends with selection of Radian6 social media strategy software.

The 2010 Search Engine Marketing (SEM) Benchmark Report, published in May, reveals that 76% of companies plan to employ social media marketing in the coming year, with budgets set to increase by 17% compared with 2009; however 64% of companies admitted that tracking ROI from social media was not as effective as they would like.

In February 2010, Guava had the foresight to select Radian6 to provide not just intelligent monitoring, but the opportunity for companies to actually capitalise on social media.

Guava Social Media expert Clemi Hardie commented: “The Benchmark Report illustrates that companies are increasingly aware of the complementary role social media plays in the world of digital marketing, but are lacking the means to quantify their involvement."

“The success of a social media campaign lies in the ability to interpret how strategies are translating to real life returns for brand and identity – as well as real-time analytics, Radian6 offers Guava’s clients the tools to identify target audiences and influencers, conduct competitor analysis, market research, establish sentiment and generate leads in this 24/7 market place.”

The Radian6 platform is compatible with all forms of social media, flexible - accepting new sites as they become available, and real-time – meaning users get to see, record and react to public perception and competitor activity as they actually happen and provides the data that is integral to Guava’s latest social media offerings.

-ENDS-

For further information please contact

Eve Hyland | Guava | 0870 063 0707 | eve.hyland@guava.com | www.guava.co.uk

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing, Web Development , SEO , and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK COO, Lucy Cokes with offices in Berkshire, Cornwall and London. Current Guava clients include Confused.com, Argos and The Royal Mail.
www.guava.co.uk

About UK SEM Benchmark Report 2010

This is the fourth annual UK SEM Benchmark Report published by Econsultancy in association with Guava. The annual report enables year-on-year comparisons around what is happening in the fast-evolving search marketplace from the perspective of both client-side advertisers and agencies.

Order the 2010 Report - to receive a free copy please email uk@guava.com stating 'SEM Report 2010' with your name, company name and contact details.

About Radian6 Technologies

Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals.
www.radian6.com

About Econsultancy

Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.
http://econsultancy.com