Search Engine Strategies:London
State of the U.K. Industry Discussion Panel
The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade. As ROI and performance become increasingly important, is search gaining a larger share of advertising revenues or is search generally or at least across some categories, too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the search industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search in the UK and how we got to where we are today.
Speakers
- Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
- Anders Hjorth, CEO, Outrider
- Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
- Teddie Cowell, SEO Director, Guava
When: 16th February 2010, 4:45-5:45pm
Where: Business Design Centre, 52 Upper Street, Islington, London
For more details on the event please visit the Search Engine Strategies website .