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UK Search Engine Marketing Benchmark Report 2009
UK Search Engine Marketing Report 2009

The UK Search Engine Marketing Benchmark Report 2009, carried out by Econsultancy in association with digital marketing agency Guava, contains a comprehensive year on year analysis of the UK Search environment.

The 73-page report, covering both Search Engine Optimisation, Paid Search and Social Media is based on an online survey of nearly 900 respondents in March and February 2009.

The report findings are divided into the following sections:

  • Type of Search Activity and Search Services
  • Search Budget
  • Objectives and Effectiveness
  • Search Engines
  • Search Problems and Issues
  • Register to download the 2009 report here free (normal cost £149 from e-consultancy)

Highlights include:

    • Company respondents were asked whether they expect budgets to increase or decrease over the next 12 months across a range of digital marketing channels. Search engine optimisation is the area where companies are most likely to be investing more money, with 55% of respondents expecting an increase in their budget. Just under a third of respondents (31%) say that SEO spending will stay the same and only 6% say there will be decreased investment.
    • Paid search budgets are also much more likely to be on the increase, adding further credence to the theory that businesses are turning to online channels where there is measurable return on investment. However, while 45% are increasing their budgets for paid search, 11% of respondents say they are decreasing their spending.
    • The picture is least positive for online display advertising, although there are still more organisations (24%) who are increasing budgets than there are companies cutting back (16%).
    • According to agency respondents, social media marketing is the channel where clients are most likely to be boosting their investment over the course of the next year.

    Some of the most important findings are also broken down by sector, enabling useful benchmarking by industry (for financial services, publishing, retail and travel).

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    To obtain a FREE download of the 2009 Report, please complete the form below or contact us on 0870 063 0707
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