Research and Reports
UK Search Engine Marketing Benchmark Report 2011
2011 UK Search Engine Marketing Benchmark Report.
This is relevant for all UK digital marketers and covers paid search, search engine optimisation and social media marketing.
The official 2011 SEM Benchmark Report was launched at an exclusive event on 12th May 2011.
To request a copy of the report, please fill out the request form below or alternatively, give us a call on 0870 063 0707.
The UK Search Engine Marketing Benchmark Report 2011, carried out by Econsultancy in association with digital marketing agency Guava, contains a comprehensive year on year analysis of the UK Search environment.
The 102-page report, covering both Search Engine Optimisation, Paid Search and Social Media is based on an online survey of nearly 700 respondents in February and March 2011.
The report findings are divided into the following sections:
- Type of Search Activity and Search Services
- Search Budget
- Objectives and Effectiveness
- Search Engines
- Search Problems and Issues
- Register to download the 2011 report here free (normal cost £149 from Econsultancy)
Download the UK SEM Benchmark Report 2011
Highlights include:
- On average, 22% of marketing budgets are spent on search engine marketing, according to the companies surveyed
- Marketers deem local search (46%) to be more valuable than social search (21%). A third (33%) say that they don't know which is more valuable
- You Tube (53%) and LinkedIn (50%) are widely used as part of marketing strategies. Use of You Tube has climbed 9% since 2010
- 46% of companies (35%) say there is some integration of paid search and display advertising, while 9% say there is full integration. Some 45% say there is no integration.
- Just over a third of companies are spending £5,000 or less on SEO per year, while some 65% are spending more than £5,000 on SEO each year. At the other end of the scale, 14% of companies are spending more than £100,000 on SEO annually and and this includes 3% who are spending more than £1 million on SEO annually
To obtain a FREE copy of the UK Search Engine Marketing Report 2011, please complete the form below: