Webinars: Looking beyond the last click: How to make the most of your display, search & social media opportunities.

Webinars

Looking beyond the last click: How to make the most of your display, search & social media opportunities.

With online advertising becoming ever more complex it is now more vital than ever that advertisers and agencies understand the benefits of buying inventory in real time and measuring success across multiple channels.

As a successful search marketing agency Guava is in a great position to leverage its experience in performance based marketing campaigns to deliver a complete advertising service incorporating search, display and social media marketing. As the display market moves rapidly towards a model that mirrors search in terms of the nature of pricing and control offered to advertisers it is imperative that agencies have access to the tools and knowledge key to delivering success.

Guava’s Display Advertising Manager, Tim Cross will discuss the following:

• The importance of looking beyond the last click when attributing conversion value
• How to make the most of Real Time Bidding
• The benefits of Display advertising on Search Marketing campaigns and vice-versa
• How to make your display marketing budget go twice as far