Tracking and Reporting

Transparency down to the last penny
Omniture

Omniture SearchCenter

We have partnered with Omniture SearchCenter to provide the management, reporting and optimisation platform for its clients’ paid search marketing campaigns.

We understand that a PPC advertising campaign can be a significant investment for you, so we also understand the importance of offering you complete transparency and a campaign that is accountable at every key stage – ensuring you have all the figures you need to show that your money is being well spent.

Our tracking systems allow us to monitor and then produce detailed reports that keep you informed at all times. We can track your PPC activity based on a variety of metrics including Cost-Per-Acquisition (CPA), Cost-Per-Click (CPC), Total Costs, Conversions, Sales, Visitors/Clicks and Return On Advertising Spend (ROAS) and Profit on Investment (POI).

Only by monitoring every click-through, from every search engine, every minute of the day can we ensure the level of transparency and service that Guava promises.

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