Omniture SearchCenter™
Guava continually monitor and assess the bid management and tracking system market and evaluate solutions based on a number of criteria we think are important to manage campaigns effectively.
In recent years, web analytics has become increasingly important to website owners who need to understand their customers' engagement with their web site. Similarly data gathered from PPC bid management and tracking tools is often at odds with data from web analytics.
Without doubt, the future of PPC bid management and tracking tools is to combine these two important roles so the data being analysed is consistant, and the website owner and online marketer has a clear set of objectives.
Omniture SearchCenter™ is the ideal solution to this problem. The Omniture suite of tools cater for just about every size and sector of website, and the data being utilised is shared and consistent throughout.
Some of the benefits we've found as an agency using Omniture SearchCenter™ include:
- Integrated bid management technology and web analytics platform
- Single interface for total campaign management
- Clear performance metrics against every level of campaign data - including creatives
- Unlimited dashboards and fully bespoke reporting flexibility
- Pro-active UK account management and support team
- Full integration with the entire Omniture Suite - including landing page optimisation
The ability to manage the entire campaign from a single interface and using the familiar MS Excel plugin means campaign adjustments can be made quickly and efficiently allowing our search team more time for optimisation and strategic planning.