Search Marketing
Search Engine Optimisation - the Guava way
In a world that contains an estimated 30 billion web pages (and growing every day), Search Engine Optimisation (SEO) is vital to ensure the maximum number of visitors – and customers – reach your website before that of your competitors. A strong, continual SEO campaign will heighten your brand’s visibility and generate great ROI.
Good, savvy Search Engine Optimisation is not an option in today’s fast-moving markets – it’s essential:
- Over 90% of internet users find websites through search engines
- 3 in 4 people agree that search engines help them find products and brands they haven't thought of before
- Online shopping is set to quadruple by 2020, when it will account for almost 40% of all retail sales
Guava takes a fully integrated, 100% ethical and transparent approach to using natural Search Engine Optimisation to achieve the best possible coverage for your website on major search engines like Google, MSN and Yahoo! The great news for you is that the benefits of Search Engine Optimisation far outweigh the upfront effort and reduce your marketing costs. (See our case studies to find out more about the excellent results we gain time and time again).
With over 10 years experience in this specialist field, our team have developed specialist internal tools and methodology that have been rigorously tried and tested. We’ve also channelled our experience and expertise into developing our own dedicated technology (including our Ascendex specialist site checking software, as well as analysis, tracking and reporting tools).
Furthermore, we are one of a select few search marketing agencies to be a Google Enterprise Partner, enabling us to provide you with Google search technology to check for any potential search problems before your site goes live. All this combines to ensure our clients continually come out on top.
Guava’s Search Engine Optimisation service focuses on:
SEO Process: Guava’s unique tailor-made solutions bring massive efficiencies and scale to our projects, whether yours is a small specialist site or a huge global website with multiple languages, domains and thousands of pages.
Keyword Research: We make it our business to understand your customers’ thought processes and behaviour, through continual research of how people search for your products and services.
Multilingual SEO: The internet connects global markets, so it’s vital to ensure that your business is visible to global audiences. Almost 70% of search worldwide is not in English, so our multilingual Search Engine Optimisation services will help you extend your brand’s reach and engage with valuable new markets.
Monitoring and Reporting: We give all our clients access to our online reporting tools area, so that, at any given time, you can check where your site is ranked in any major search engine database.
Link Management and Generation: Links are crucial in representing your brand online, and help improve your relevancy on major search engines. Guava has one of the UK’s largest dedicated linking teams, who will make sure your website appears in all the right places.
Search Engine Listing Continuity: If you’re moving to a new website or domain, we’ll ensure a smooth transition for your users that won’t affect your search engine rankings.
Content Management System (CMS) Optimisation: Guava’s unique Search Engine Optimisation technology platform takes a ‘search engine view’ of CMS-generated pages before they go live, ensuring your site retains optimum search engine performance.
Search Engine Optimisation Quality Assurance: We can predict how search engine spiders will view your site before launch, and quickly make all the necessary amendments to prevent a wasteful and damaging period of trial and error after you’ve gone live.
Mobilize: Our Mobile Search Engine Optimisation (MSEO) package allows you to take advantage of the mobile web revolution, keeping your brand on top – even on the move.