Link Building and Management

A good linking strategy not only increases direct traffic and builds your brand’s visibility online, but also improves your relevancy rating on major search engines like Google. This all feeds back into the overall success of your SEO campaign.

We have one of the UK’s largest dedicated linking teams, including SEO PR and Social Media specialists, who will make sure your website appears on the right news sites, blogs, forums, homepages, directories and links pages.

We also have multilingual experts in-house and can therefore offer link building for worldwide campaigns in multiple languages.

Guava takes a unique approach to link building, using a range of strategies to deliver a wide range of link types. We’ve also developed our own Ascendex ‘Backlink Analysis’ software to achieve the best linking results. We know that links play a vital role in influencing rankings on most search engines, so we put a lot of time and effort into:

• Checking your existing links to ensure they’re working in the best possible way
• Acquiring more of the right kind of links to give you an advantage over your competitors

We focus on analysing your sector’s marketplace to identify which well-regarded, relevant sites will help your website gain maximum SEO benefit from linking. There are three key steps to achieving this:

• We gather data around subject-based links from competitor ‘reverse engineering’, and score the results using our own ranking algorithms.
• We sort the results into types of sites that will need a different approach from our linking team, such as: news sites, blogs, forums, homepages, directories, links pages and so on.
• We use this data to build core linking, SEO PR and Social Media campaigns that are closely integrated with your SEO targets. We can also design desirable widgets to encourage other websites to carry links to your site.