We know that search marketing doesn’t begin and end with SEO and PPC advertising. So, to compliment these core services and deepen your connection with your brand’s target audiences, we offer a range of additional options designed to engage your business with the ever-growing social face of the internet. With specialist SEO PR services and innovative methods stimulating peer-to-peer recommendations, Guava has it well and truly covered.
Facebook, blogs, shopping comparison and review sites; the internet has the ability to connect and communicate to millions of people with more options, and more influence, than ever before. Reaching your target audience, increasing brand awareness and building loyalty, however niche your product or service, can now be achieved with real focus and precision. Your SEO and PPC campaigns are essential components of your search marketing, but Guava’s additional services provide you with complete coverage. And because we understand the importance of your brand and its online reputation, we have teamed up with internet solicitors to offer a service that will help protect your brand’s online image.
Additional online marketing activity boosts brand exposure:
- There are currently over 70 million bloggers generating over 1.5 million posts each day. At the present rate, there will be more than 500 million blogs by 2010.
- Each month more than 27 million people use news search engines, such as Google News and Yahoo! News, to find information on their subject of interest.
- 97% of journalists go online daily to source information for their stories, with 73% of them using the internet to find press releases.
- Social media has strong impacts over a brand’s reputation – 34% post opinions about products and brands on their blog and 36% think more positively about companies that have blogs. (Universal McCann survey)
Guava’s additional search marketing solutions include:
Social Networking: With the unprecedented growth of social networks, the benefits of tapping into this exciting new world should not be underestimated.
Forums and Blogs: Guava helps you connect with your audience and build traffic, whilst also making sure you avoid common mistakes.
SEO PR: A Search Engine Optimised Press Release (SEO PR) is a cost-effective way of promoting your brand online, as well as being a perfect companion to your overall SEO strategy and offline PR.
Online Brand Management: Guava understands the importance of maintaining your reputation, and offers an effective service that identifies and clears unwanted and potentially damaging search engine content.
Widgets: An effective tool to increase the reach of your website, Guava offers advice on setting up and creating widgets.
Why not contact us to find out more about how we can keep your brand at the forefront of this rapidly evolving world?