When internet users conduct a news search, they use search engines to find relevant articles from thousands of news sources. Designed to work in tandem with your overall SEO strategy, Guava offers a search engine optimised press release (SEO PR) service – creating your press releases specifically for the benefit of SEO.
Your press releases will be reviewed to ensure that your chosen keyphrases from your SEO campaign are included in each and every press release. Once reviewed, we use a combination of press release distribution sites, chosen specifically to suit the nature of your news. We also submit your releases to RSS feeds to ensure that both journalists and consumers with an interest in your products or services will receive your news promptly.
Because we have a policy of transparency in all our services, we also provide you with tracking of various press release metrics, including:
- Reads
- Estimated pickup
- Prints
- Forwards
- Search term popularity
- Search terms by search engine
- % Visits by country