Feed Management

Guava Feed Management Service

Multi channel online marketing is creating ever more diverse arenas for product placement and promotion. The Guava Feed Management Service provides you with a slimline solution to creating effective and efficient feed campaigns.

The proliferation of feed channels is making the management process a timely and complex affair and getting the right products out to the right audience on the right channel is essential in maximising sales.

Guava Feed Management can automatically generate and optimise shopping product feeds for multiple channels including:

Google Merchant
Shopping Comparison Engines (Kelkoo, Ciao, Shopping.com and Shopzilla)
Automatic price updates for Pay Per Click campaigns
Affiliate networks (eg Tradedoubler)
Social media sites such as Facebook
Ebay

Our service optimises the feed for maximum visibility and results across each channel, generating appropriate feed formats, categorising products, enhancing the text within listings and adding critical information such as shipping costs. Our technology enables our feed optimisers to do this efficiently on the most complex of feed structures with the minimum of input from you.

For products that are not hitting targets, Guava Feed Management will automatically remove these from your feed, focusing visibility and budget on products that are delivering the best profitability for your business. You also have the ability to customise your feeds with special offers, promotions etc – easily and without any technical knowledge.

Feed performance can be monitored through our reporting dashboards for complete transparency. This allows you to make informed decisions about the best performing components of your feed based campaigns, at any time and from any location. Guava can also set up custom dashboards in Google Analytics for your feed campaigns in your enterprise analytics platform.

Why not contact us today to find out how you can leverage Facebook to increase your business reach. 0870 063 0707 | guava.co.uk