Landing Page Optimisation

Making the shift from visitor to buyer

Getting people to your website is only half the battle. To make sure your online strategy is working full throttle, you need to control where your visitors are landing too.
At Guava, we assess your website content and select landing pages that will turn the highest number of visitors into buyers. We do this by ensuring that users’ search queries are matched to the most relevant pages of your website. (For example, if your PPC keywords are ‘DVD player’, we need to make sure users land on the page with the most DVD players on.)

From here, we optimise the performance of landing pages so they are totally in sync with your PPC campaign.

Typically, these changes include:

Page layout and navigation. We look at how to make it as easy as possible for the user to find what they want on your web page and then buy it.
Call to action analysis. We assess then fine-tune your pages so they capture your users’ attention; focusing on making instructions and links as clear as possible on the page to encourage them to buy.
Conversion path optimisation: We ensure that potential buyers take the quickest and easiest route to conversion, minimising the risks of aborted purchases.
Keeping objectives in focus. We work strategically, leaving you entirely confident that our landing page optimisation recommendations fit perfectly with your wider PPC objectives. Which means the optimisation of each and every page always ties back to successfully meeting your campaign targets.
Through this unique Guava process and using all our skills and resources, we boost the effectiveness and profitability of your key landing pages.