SEO Process

A unique campaign for your unique needs

At Guava, we've spent 12 years delivering top rate SEO campaigns for all sorts of businesses. Which makes us perfect for you, for two reasons:

We have the skills, technology and know-how that come from leading the industry for over a decade.
We understand that every business is different. One method does not fit all, so we put every effort into finding the best method for you.

We take the time to talk to you in detail, discovering your specific requirements and needs through an in-depth assessment. From here we work with you to set measurable goals before drawing on all our expertise to tailor an SEO campaign that incorporates these goals to deliver the best results.

But it doesn't end there. We want you to see your SEO working for you and make sure it’s always the best it can be. Once the technical side of your campaign is in place, we go through a detailed review process to measure its performance against your goals. We then revise and refine your goals as necessary to ensure peak performance at all times.

Big solutions for big business

Some business’ needs are so complex that a manual approach is not appropriate. For organisations with global infrastructure, multiple languages, different CMS systems in operation, large page numbers and many domains or sub domains, specialist technology is required.

At Guava, we've developed our own software to surpass the limits of human capability – so for large-scale projects we can deliver the ultimate in large-scale results.

Our very own Ascendex ‘Site Checker’ software spiders your website or websites in exactly the same way that a search engine does; performing large-scale technical audits and identifying critical SEO issues in one hit.

Because we have this sophisticated software locating the problems, our expert technical team (including Prince2 qualified project managers) can dedicate its time to you. They’ll work closely with your internal or external developers to make sure every issue is tackled in the right way, implementing the right solutions every time.

What's more, as one of a select few search marketing agencies to be a Google Enterprise Partner, we can use Google search technology to test your website or websites before they go live. This means you get a complete SEO performance test to alleviate risks before anyone even lands on your site.

All in all, through our software, expertise and well-earned status, we’ll turn your online presence into a premium quality, perfectly optimised website without the risk of breaching Google guidelines.

Why Guava?

Find out what our clients have to say about us.

Case: Increased search revenues for retail giant Argos

Argos arguably has one of the largest product ranges of any UK retailer, requiring the management and optimisation of a hundreds of keyphrases and various content types.