At Guava, our social media process is informed by cutting edge social media knowledge and years of search engine marketing experience – we believe this sets us apart from many agencies as our approach and process is based upon our tried and tested search engine marketing process.
As part of our social media consultation package, we provide our clients with a bespoke social media action plan which covers the following areas:
1. Research and Initial Monitoring – We use our in house social media monitoring tools to research your current use of social media, determine your organisational aims and provide competitor analysis. This valuable information will inform the production of your social media action plan.
2. Implementation and Promotion – We use our research to effectively target which platforms, tactics and resources are needed for you to achieve your organisational aims. We provide bespoke advice on setting up and promoting your social media accounts, so your efforts always reach your desired client base.
3. Content and Engagement Strategy – We advise you on how to add value to social media communities by contributing useful content and engaging with users as a result of adding to their community. Our advice on contributing to and engaging online communities will help you achieve your organisational aims.
We also have developed Guava social media white papers which are specific to the various major social media applications – these best practice documents are designed to support and enhance your social media action plan.
As a leading search marketing agency, Guava are also hugely experienced at ensuring social media and search engine marketing campaigns can work together for the best effect.
Social networks, bookmarks and network sites that we can help you benefit from include: Facebook, MySpace, Bebo, Tagged, Mr. Wong, Digg, Newsvine and Reddit.